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Atomic Dog is a next generation publishing company that specializes in developing interactive textbooks (New Breed TextbooksÔ). New Breed Textbooks blend online content delivery, interactive media components, and print to form a completely unique learning and teaching tool. New Breed Textbooks are designed to be Immediate, Interactive, and Affordable. Atomic Dog offers companion print texts with each of its online textbooks, giving students and instructors unprecedented freedom of choice.