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PRIMIS delivers customized integrated marketing solutions to over 5,000 active clients whose needs include database marketing, value-added marketing data, information processing, and marketing insight. PRIMIS meets the multi-channel customer acquisition and retention challenges of today's marketers with service delivery channels developed specifically for its target markets. PRIMIS builds its client relationships in one of three ways:Full-Service: where PRIMIS acts as an extension of the client's direct marketing team, providing its customers with marketing insight from sales/customer service teams with deep database marketing expertise and specialized, vertical market knowledge; Online: where the client has direct access to PRIMIS' services through a powerful yet easy-to-use web-enabled portal; and, "High Touch": which is a hybrid service model that leverages both online access and PRIMIS' ability to match client needs and business challenges with a subject matter/vertical market expert. Regardless of service delivery channel, PRIMIS offers multi-channel, end-to-end information-based marketing solutions across the entire direct marketing process workflow, including (i) multi-sourced data solutions, (ii) data processing and database management, including database building, hosting, maintenance and access and data management services, and (iii) marketing insight through data strategy, analytics and modeling to its clients.