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Preferred Hotels & Resorts is a global brand of independently owned luxury hotels and resorts and each provides the highest standards of quality and extraordinary service. Founded in 1968 as a referral service for the top guests of six independent hoteliers, the association has grown into its current status as a for-profit stock corporation representing more than 120 hotels worldwide. To qualify as a Preferred hotel or resort, each property must pass Preferred's award-winning Standards of Excellence®. This exhaustive quality assurance program, which includes an annual, unannounced inspection, ensures that only the best hotels are Preferred hotels.