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Playboy Enterprises, Inc. (Playboy) is an international multimedia entertainment and lifestyle company. Playboy operates in three segments: Entertainment, Publishing and Licensing. The Entertainment Group operations include the production and marketing of television programming for its domestic and international television (TV) businesses, Web-based entertainment experiences, wireless content distribution, digital versatile disc (DVD) products and satellite radio. Its Publishing Group operations include the publication of Playboy magazine, special editions and other domestic publishing businesses, including books and calendars, and the licensing of international editions of Playboy magazine. Its Licensing Group operations include the licensing of consumer products carrying one or more of its trademarks and/or images, third-party owned and operated Playboy-branded retail stores, multifaceted location-based entertainment venues and certain revenue-generating marketing activities.(Source: 10-K)