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Since 1990, KemperLesnik has operated this one-of-a-kind collegiate-sporting event on behalf of Chaminade University of Honolulu. EA SPORTS, the world's leading interactive entertainment software maker, came aboard as title sponsor in 2001. KemperLesnik oversees every aspect of the tournament, including tournament operations, team selection, broadcast management, ticketing, sponsorship, media relations, marketing and promotion. Over the years, the EA SPORTS Maui Invitational has drawn the NCAA's powerhouse teams and high-profile coaches, significantly increased its popularity and viewership through national telecasts, media relations, promotion or marketing efforts, and garnered recognition from college sports personalities and media alike, yet has never lost sight of the Maui pride and sense of community that set it apart from other major sporting events since its inception. For three action-packed days in November, this tournament transforms Maui into the mecca of college basketball while bolstering the island's local economy by more than $10 million annually. Under our watchful eye, this relatively small event, which debuted in 1984, has evolved into college basketball's premier early-season competition , one that is televised live on ESPN to millions of viewers. Associated Press College Basketball Editor Jim O'Connell calls the EA SPORTS Maui Invitational "the best in-season college basketball tournament in the country. The standard by which all others are compared."