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Through the years, Hodge Communications has evolved its practice to cover a range of strategically-oriented communications endeavors. We go far beyond the scope of the typical "publicist" to provide services that enhance and extend the capabilities of your internal communications or management team in supporting the business and the brand. Media relations - Our focus is on targeting media whose audiences our clients most need to reach. Aspects range from strategic PR program planning to press kit development to media events. Expertise positioning - We design ways to increase your exposure for the thought leadership, experience and capabilities that distinguish you from competitors. Tactics range from bylined articles and opinion pieces, to securing public speaking opportunities. Issues management - We work with your organization to identify issues that dovetail with your mission and require your ability to influence public opinion through communication strategies. Crisis communications management - Beginning before a crisis occurs, we develop systems and procedures to allow you to respond effectively to media, customers, vendors, shareholders and the community at large. We also help you implement your program. Community-based communications management - Our approach involves developing programs to enable you to better target and influence stakeholders at the local level, through media relations and special event planning. Marketing plans - We design marketing plans based on sound research into your brand and its positioning from your customers' perspective, and opportunities and challenges facing you in your sector and from specific competitors. This overview is combined with a series of recommended tactics to help you leverage and respond to research findings, implemented over an 18-month to two-year period. Communications audits - We conduct extensive analyses of your various internal and external communications vehicles. Our assessment gauges how effectively and consistently your look and messages reinforce your brand, and offers a series of recommendations to improve or better leverage their effectiveness. Collateral materials - Often working with sales decision-makers who have specific needs in terms of support materials, our objective is to create image materials that will best support messaging around your brand. Newsletters - Whether your needs are for hard-copy or e-newsletters, we plan the approach and content, undertake writing, design and other implementation details, with a goal to further support the expertise you bring to your markets. Internet strategy/support - We assist clients in designing an effective website architecture, creating copy geared to this communication vehicle and bringing in design and technical associates to see the site through testing and launch. Our journalism credentials have resulted in many contracts to perform a range of editorial-style planning, writing, and editing projects, including development of books based on edited transcripts of business conferences and development and implementation of traditional and electronic newsletters. What's not measured is not managed. That's why we incorporate custom-designed metrics programs recommended and implemented by our research staff. Such programs are crucial to getting the most value from your communications initiatives. For more details about our services, please contact us.