Info

D.S. Fraley Associates specializes in qualitative research, observational research, ideation, product development and creative problem solving. The company was founded in 1984 with the mission of helping companies understand people, their needs, and ways to create products and services that meet those needs. Since its inception, D.S. Fraley has served over 200 corporate clients and listened to, or observed, over 25,000 consumers in focus groups and other environments. Our approach to research is consumer driven. D.S. Fraley developed its innovative Insightingtm development process to explore product and brand opportunities at every possible consumer contact point. Diane Fraley is the founder and principal of the firm. Gregg Fraley joined D.S. Fraley in 1998 bringing unique skills in technology, media production, analysis, and creative facilitation.