Info

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software Awards/Reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, Pepsico and United Way of America and United Way of Toronto; ISM's government clients include the Department of Defense and the US Postal Service.