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Gulfpride - the World's Finest Motor Oil was manufactured and first marketed in 1928 and by the early Thirties, Gulf was a major U.S. corporation. In 1949, William Larimer Mellon, a founder and active head of Gulf for 45 years, died at 80, just 17 months after his retirement, as the company moved into eighth place among the largest manufacturing concerns in the United States.