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Rizzuti/Austin Marketing Group, Inc. is an integrated marketing communications and media planning agency. Over the past ten years, we have distinguished ourselves not by winning awards, although we have won many, and not by piling up publicity, though we have received more than many groups our size. We are known for achieving quantifiable results for our clients; everything else is secondary. We are small, fast, smart, and staffed by highly experienced people with large agency backgrounds. We think of ourselves as "guerilla marketers" in comparison to larger, slower, more expensive companies who have layers of staff and inconsistent levels of experience. We first approach most marketing problems by examining, then enhancing, the client's marketing messages. A fine-tuned marketing messaging strategy can often provide immediate, increased results. If necessary, we present a new or revised Go-to-Market strategy or marketing communications game plan. Our reputation for obtaining massive discounts on print and broadcast media buys is legendary and nationwide. Each marketing and media campaign we produce includes various components of the Rizzuti Integrated Branding Model. This allows for precise tracking of response by various media. This gives our clients the most efficient return for their marketing dollars. We use daily, weekly and monthly analysis to track volume of phone calls, web site visits, click-throughs and sales dollars attributable to each particular media buy. The agency also employs sophisticated reporting methodology for online direct response programs. The agency has media and marketing experience in business-to-business services, and technology products. Our staff has worked on more than fifty accounts, orchestrated over 125 product launches, and placed $175,000,000 in direct response print, broadcast, and online advertising since 1985. The media buys include an estimated $150,000,000 in negotiated savings for our clients. Today, Rizzuti/Austin Marketing Group works primarily with technology-related business services firms and emerging technology start-ups. The agency has a strong track record in taking young companies to national prominence. Several Rizzuti clients have gone from the "garage" to publicly-held status. The following are examples of some of our achievements: In 1995, the agency won the coveted "Media Plan of the Year" award from MediaWeek magazine for a breakthrough introductory campaign for the contact management software product Maximizer. We're the only technology agency to ever win this prestigious award. The agency also pioneered direct response advertising for ACT!, and handled the GoldMine Software (now called FrontRange Solutions) account for five years. In 1997, the agency became the first non-West Coast ad firm to handle a significant piece of Symantec's $10,000,000 advertising budget for the market-leading Internet Tools Group. The agency's first campaign for lead product Visual Café was an immediate success, outproducing previous ads by 90% and lowering media costs by 30% for the same buy. Ongoing campaigns produced similar levels of response. Visual Café continued over the next three years to dominate similar products from IBM and Microsoft. In 1998, the agency helped CyberMedia turn Guard Dog, a product the company previously couldn't give away, into one of the hottest software packages of the year. In June of that year, Guard Dog made history by appearing on the PC Data top-ten list for consumer software. It became the best-selling product at CyberMedia and the best-selling Internet software product in America - primarily due to memorable radio commercials, hard-hitting newspaper ads and a powerful negotiated four-million dollar media buy. The client estimated that they received eight million dollars of media at the rate card level. 1999 saw the agency launch the first-ever national radio advertising campaign for a premier Internet job board, jobs.com. Measured visits to the web site increased by 300-400% during the campaign. The agency won several Silver Microphone awards for the initial radio commercials. (The spots can be heard on the Rizzuti web site.) The agency planned and bought the entire ten million-dollar media buy, saving in excess of 45% off rate card. In 2000, the agency continued by created award-winning television and hard-hitting radio commercials for jobs.com (called "brilliant" by Adweek magazine and "Great" by Upside magazine) featuring best-selling business author and motivational guru Tom Peters as spokesman. The commercials can be viewed on the agency web site. Also, in 2000 the agency helped GoldMine Software re-tool the company with a new name (FrontRange Solutions) and corporate identity. Sales increased from $40 million to $60 million aided by revamped and enhanced direct response advertising and direct mail. The agency re-tooled the media plan and obtained even lower rates for the client by going back to the table with various publishers. The ads and direct mail pieces can be seen on the company web site. The agency efforts for the year 2001 included counseling several emerging technology start-ups with updated Go-to-Market strategies and marketing messaging. These clients were in business categories such as wireless, financial modeling, high-end software development, and Internet infrastructure firms. In 2002, agency highlights include adding the $4.4 billion San Diego-based wireless giant QUALCOMM to the client roster. The agency handles media planning and placement for the Enterprise division. The agency also was hired to direct market an independent movie called "Reversal." Working directly with the movie's producer, the agency designed an exclusive web-centered marketing program that sold over 15,000 DVDs and videos and helped Reversal become the best-selling independent film on the Internet. Finally, among other interesting projects, the agency introduced a new Internet privacy and security product called "John Doe" from Isodata out of Norman, Oklahoma. Who says thirteen is an unlucky number? Our thirteenth year has been one of our best ever. The agency handled millions of dollars in media buys, produced ten full-page color ads, powerful radio campaigns, hard-hitting direct mail packages and three new corporate websites. In 2006, Rizzuti/Austin Marketing Group ventured into places where few marketing and advertising agencies have gone. Fourteen years in business! It has not been easy, but it has been fun and challenging. Our fourteenth year was great! The agency made multiple media buys including both print and broadcast totaling several million dollars. Also, RAM produced a stunning series of direct mail packages generating unprecedented response rates, and produced nine color and black & white newspaper and magazine ads. Our broadcast group produced several hard-hitting radio spots, and four new corporate websites, several of which have tangible SEO marketing elements. Since our founding in 1992, the agency has been a cutting-edge innovator in advertising and media buying. We were the first to: produce a radio commercial for a software product create an inflight magazine ad for a technology product produce a 90-second national direct response radio commercial produce a radio spot for a computer chip use a URL as a response device in a consumer ad