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Bradley Brown makes the grade. Late last year, Waynesburg College came to us with a goal to create strategic, engaging recruitment pieces that would more accurately reflect their modern campus and innovative programs. Our assignment was to create a more consistent, contemporary look targeted to their audience of teenagers and families. It was a project with a great deal of depth to it, and we designed a branded, youthful look for the admissions viewbook and search pieces, invitations, brochures and more. The eight-month process included the coordination and shooting of new photography in the spring of this year. We then applied the new look to a complete overhaul of the college's Web site waynesburg.edu. It's an exciting set of projects, filled with challenges and solutions:Striking a balance of new and existing photography, we used large, expressive shots of students interacting with each other and the campus as a visual link to the college's "Connections That Matter" theme. To produce inviting, reader-friendly materials, we created open, expressive designs that include all of the relevant information without being packed margin-to-margin with copy. The dynamic style of these pieces is also achieved through the use of a personalized, hand writing-style typeface and a vibrant treatment of the college's signature orange color. With these new, energetic visuals, we created a completely redesigned Web site for Waynesburg. Click here to take a look. "The people at Bradley Brown are wonderful to work with. I appreciate their creativity, design expertise, great work ethic, and overall attention to detail."