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Mendocino Redwood Company was created in July 1998 with a long-term investment by the Fisher family of San Francisco and their investment partners. MRC consists of approximately 350 square miles (228,800 acres) of forestland spanning across over 75 Northern California coastal watersheds with 1500 miles of year-round streams. The forestlands are located about two hours north of the Golden Gate Bridge in Mendocino and Sonoma counties. From the beginning, MRC has operated with a publicly declared purpose to demonstrate that it is possible to restore industrial forestlands as part of a viable business plan. The company's long-term goal is to restore its property to a Redwood and Douglas-fir dominated selectively-harvested forest. Specific stewardship objectives include measurable improvements in aquatic and upslope habitat, old growth protection, clean water, and community well being, in addition to producing long-term sustainable timber supplies.