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Founded in 1997, Centive has focused exclusively on delivering technology solutions for automating incentive compensation management. Centive's vision from the outset has been to help companies transform sales compensation management from a tactical commission calculation exercise into a strategic management tool for driving sales performance. That vision, combined with Centive's innovative approach to meeting market requirements, has resulted in the success Centive enjoys today in terms of customer satisfaction and retention as well as financial stability. Based in Burlington, MA, Centive is recognized by customers, partners and industry analysts as a leader in the sales incentive compensation management industry. Centive's flagship on-demand strategic sales compensation solution, Centive Compel®, is widely recognized as the leading solution for small and mid-market companies. Over the years, Centive has received numerous awards in recognition of its visionary leadership, in-depth incentive management expertise, and technology innovation. This year, Compel was the recipient of the 2006 CODiE award for "Best Financial Software" solution, the 2006 & 2007 Customer Interaction Solutions Magazine's "CRM Excellence" award, and a 2007 "CRM WizKids" award from Beagle Research Group.