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Lockard & Wechsler West is a full-service direct response media company specializing in long form media for the infomercial industry. Formerly Time Prophets, the Company recently joined forces with Lockard & Wechsler Direct, a highly successful direct marketing agency located in New York, to form Lockard & Wechsler West. Founded in 1967, Lockard & Wechsler Direct has provided direct marketing services to a number of well-known companies including Contour Products, Perfect Pasta and the highly successful campaign for the U.S. State Quarter Collector's Maps. The Company generates $150 million in annual media billings. Combined the two companies offer unparalleled experience encompassing a broad array of services in both long and short form media. "We've been interested in strengthening our long form capabilities for some time. Time Prophets (now Lockard & Wechsler West) gives us more than two decades of experience handling some of the most successful infomercials ever. We're hitting the ground running by incorporating their experience with our existing strengths. It's the perfect partnership."