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ContactoMagazine.com is offering online advertisers a new ad server that helps them check ad views, clicks and click through rate (CTR) during their campaigns. This ad server is OpenAds. Advertisers are able to log in into a user interface and view statistics about how their banners are performing. Apart from a simple overview, they can view monthly, weekly, daily and hourly statistics. Advertisers can also export reports in CSV format for use in Microsoft Excel. OpenAds can handle different types of banners in various sizes. Thanks to a flexible delivery engine it can handle regular banners and buttons, pop-ups, text ads, DHTML banners and much more. OpenAds is the only ad server that can handle tracking of Flash banners which aren't specially prepared. Openads, formerly called phpadsnew, is the most popular adserver solution when measured by number of publishers using it. They have 25,000 publishers using the sofware on 100,000 sites in 140 different countries and in 20 languages. Thanks to an advanced targeting system OpenAds can deliver different banners based on many different parameters, such as keyword, IP address, domain, weekday, hour of the day, language, browser or operating system. It is even possible to combine these parameters and use logical operators to create very specific situations in which banners are delivered. In addition to this it is also possible to limit the delivery of banners based on how often a banner is already shown to a specific visitor and how long since the visitor last saw the banner. The ad server technology has been provided by OpenAds, a tool to administer MySQL databases created in 1998 by Tobias Ratschiller and updated since then with new versions and projects such as phpIRC, phpPolls and phpAds thanks to new developments created by Wim Godden, Phil Hord and Niels Leenheer. OpenAds has been configured and implemented within ContactoMagazine.com by Zoltis Technologies, an IT company founded by Karel Rodriguez in 2002. If you need further information on how to advertise in ContactoMagazine.com, please click here or call 818 241 4073. Please, download the Contacto Magazine Online Advertising Media Kit. -- Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they "get more information about products and services from going online than they do from television or newspapers or magazines. -- Online Hispanics use the Internet to get information about health-related issues more frequently than the online general population. Six in ten online Hispanics (61%) do so either "regularly" or "occasionally" (versus 55% of the online general population). -- Online Hispanics are far more likely than the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business. -- Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision, more than any other source asked about, compared with about half (52%) of the online general population. -- Seventy percent now view the Internet as the best source for comparing prices (vs. 59% in 2004). -- Nearly two-thirds (63%) go online to get advice on brands to buy (vs. 56% in 2004). -- Sixty-nine percent go online to learn about features and benefits of specific brands before making a purchase. This compares to 61% in 2004.