Info

The Event Marketing Group, LLC (EMG) was established in January of 1991. It is a diverse company that specializes in a range of events from Cause-Related Runs/Walks, Cycling Tours and Races, Multi-Sport, Nordic Ski and Snowshoe Races, Community Festivals, and Expos. During almost 24 years in the field, Mike Heaston, President and Owner, has produced, developed and managed over 600 events. In addition to the on-site logistics, the EMG provides services, which include: public relations; marketing; media buying; sponsorship sales and management; administrative support; general event and financial consulting. EMG has helped clients use events as a vehicle to reach consumers and raise money. Through special events, EMG uses what is commonly referred to as grassroots marketing reaching a targeted audience both economically and geographically. Not-for-profit organizations, merchants associations, corporate sponsors, local businesses, media companies and community organizations use its expertise. Clients use EMG to help raise money, as well as increasing sales and awareness. Among the notable events the Event Marketing Group LLC and Mike Heaston have been, and are involved with include the following:Summer of 1993-Hired by World Youth Day to Consult and Coordinate the Pilgrimage for 200,000 participants in conjunction with the Pope's visit to Denver. This entailed the design of two routes, working with multiple jurisdictions, volunteers, medical staffing, travel coordinators, as well as vendors in order to successfully direct the participants on a safe walk to the Cherry Creek reservoir in Denver. Founded and managed the SALOMON Nordic Series, which was the largest nordic series in the Western United States which saw almost 19,000 participants. EMG now concentrates on the oldest and largest xc skiing & snowshoe combined event in the state, the SALOMON Frisco Gold Rush.