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We keep these 3 key points in mind when decisions are made about our web site:#1. Don't waste anybody's time. Our readers have limited time to check email and find key information on the web. So, we put as few clicks as possible between people and content. Most new items are linked directly from the home page. That includes ag news, commodity quotes, market analysis and weather data. #2. Don't waste anybody's bandwidth. Many of our readers live in rural areas and use dialup or basic satellite connections. We always remember that, and our web design minimizes graphics and complex ads that delay loading. A large portion of our items are in PDF format, and we try to compress these as much as possible. #3. Keep it fresh. Every weekday, we update our news section 3 to 5 times. Our Worth Downloading section receives new content daily. A growing number of our visitors have made this page their home page because information is timely and directly related to their work. Much of our market content is continuously updated.