Media Marketing, Inc., formerly Media Marketing Materials, Inc., was founded in 1987 by CEO James Theall. James, who came from the newspaper industry, saw a need for integrated sales automation in newspapers' advertising departments. This need was met with The Ad Director®. Today, Media Marketing provides a Microsoft Office-based suite, imMEDIAte, which incorporates features from The Ad Director. The modules of imMEDIAte represent experts that if in real life could accompany each sales rep on their sales call, could make each visit more effective and efficient. Media Marketing's goal is to provide a whole product that will give the advertising department, as well as the reps themselves, a tool to increase sales revenue.