Info

Sports Identity, Inc. is a sports marketing agency located in Boston, Massachusetts. Formed in July of 2003, the company is going into its fifth year in business, most recently opening a second office in Western Massachusetts under the supervision of our Chief Operating Officer. We work closely with our clients, both professional athletes and corporate entities, to lower risk and increase returns of their sports marketing programs. Our BrandMatch system ensures that both company and player leverage sponsorship for maximum exposure. Through Synergistic Relationship Management, we align and activate the positions of multiple brands for competitive advantage. Whether providing our services to an athlete (hired by their agent or personally) or a corporate client, we approach their business goals in the same manner. We believe that building a strong brand takes time and that sometimes the bottom line tends to rise to the surface of every discussion. However, as we agree that it's the purpose of being in business, we stress that marketing is about stimulating demand and that sales is getting rid of what you've got. Our processes guide our clients to ensure proper management and success. They provide a framework for building a marketing strategy and aid in creating solutions that will solve business challenges and identify opportunities to ensure future growth. Our solutions are grounded by strategy, focus on results and ensure control to our clients.