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Founded in 1989, PARTNERS+simons is one of the largest independent marketing services firms in New England. The agency is well known for its work in six distinct practice areas: technology, healthcare, life sciences, professional services, financial services and consumer/retail. Clients include Blue Cross Blue Shield of Massachusetts, The Holmes Group/Rival Kitchen Products, Intuit, Iron Mountain, Sovereign Bank, Eckert Seamans, Horizon Blue Cross Blue Shield of New Jersey, Genzyme Biosurgery, EMC, Boston University School of Management, Sun Life Financial, TeleAtlas and H.P. HOOD. PARTNERS+simons is leading the way in fully incorporating traditional communications disciplines with emerging strategies. With its media-agnostic approach to building brands and generating demand, PARTNERS+simons is fully integrating "above the line" traditional media-based communications with "below the line" direct and interactive methods.