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Alloy Marketing & Promotion (AMP), is the promotional marketing business of Alloy, Inc. (Nasdaq:ALOY - News). As part of Alloy's Media & Marketing Division, AMP integrates the assets and experience of established promotion agencies and marketing services companies including the College Promotion and Marketing assets purchased from MarketSource Corporation, Triple Dot Communications, Y-Access, and Target Marketing & Promotions (TMP) to deliver effective, customized promotions. AMP's proprietary four-step Brand AMPLification process identifies a brand's essence and leverages key identifiers through a host of proven, high-impact tactics such as mobile marketing, buzz squads, integrated media promotions, co-branding, sampling, events, research, interactive design, and customer acquisition. Headquartered in Boston with offices in New York, Chicago, New Jersey, and Los Angeles, AMP clients include Diageo, Hasbro, AT&T Wireless, New Balance and Proctor & Gamble, among others.