Info

Boston Proper is a catalog/internet retailer of specialty women's apparel and accessories. The brand's exclusive private-label designs are fashionable, feminine and available only through the Boston Proper catalog (800-243-4300) and Web site (www.bostonproper.com). Boston Proper customers are affluent, active females between 35 and 55 years of age and are typically busy professionals living in urban and suburban communities. This year 32.5 million Boston Proper catalogs will be mailed and distributed through 28 mailings throughout the United States. The brand's Web site offers shoppers more than 2,200 items. Internet sales presently account for 40 percent of the brand's sales.