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Hoffman Media, LLC (HM) is a privately held, leading special-interest publisher based in Birmingham, Ala. The company specializes in publications targeted to the women's market and the large base of advertisers who seek a print vehicle that can reach this attractive demographic. In addition to publications, HM has a growing consumer seminar business and an established ancillary products division. HM was founded in 1983 by Phyllis Norton Hoffman as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998. Today Mrs. Hoffman serves as president and editor-in-chief of each of its publications. With total revenues in excess of $12 million, the company has experienced steady and often remarkable growth since its founding. In 2004 HM acquired the Martha Pullen Co. of Huntsville, AL, publisher of Sew Beautiful magazine, and operates the company as a wholly owned subsidiary. HM's current titles include:Southern Lady, launched in October 1999, is a bimonthly lifestyle magazine thataddresses the interests of women who live in the South and/or enjoy the Southernlifestyle.The magazine sponsors an annual "Southern Lady Celebration," attracting hundreds of registrants nationwide for a weekend of excellent cuisine, fashion and keynote addresses by nationally recognized authors and celebrities. A true celebration of the Southern lifestyle.