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Taking the magazine’s slogan to heart—Dog Is My Co-Pilot—The Bark is the first dog magazine to tap into the exploding phenomena of dog culture and lifestyle, focusing on the growing bond between individuals and their pet companions. Over the past eighteen years, The Bark has chronicled America’s love affair with dogs, the evolving status of canine pets and their role in society, as well as the incredible rise in services and products. The Bark has become the recognized expert on the social/cultural world of dogs in America, and what they mean to us.