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Sweet Potatoes, Inc. was founded in 1978 by Anna Hobbet and Josie Jurczenia, two young moms with the shared dream of creating bright, imaginative clothing for children. Ginny Holmes joined the company in 1981, and the three have worked hand in hand to move the company from the living room to one of largest and most renowned manufacturers and suppliers of children's clothing in the United States. Sweet Potatoes produces under nine labels including licensing agreement with Marimekko of Finland.