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Blackrock Associates is an online marketing consulting firm focused on serving Democratic political campaigns & causes and non-profit organizations. Blackrock's two principals, Brent Blackaby and Larry Huynh, offer many years of experience in online marketing, online fundraising, supporter acquisition, and grassroots engagement from work in both the political and business worlds. Among other political and non-profit clients, Blackrock Associates is currently working with the political action committees of Senator Barbara Boxer, Senator Patrick Leahy, Senator Jim Webb, Congresswoman Barbara Lee, and General Wesley Clark; the re-election campaigns of Senator Dick Durbin, Senator Mary Landrieu, and Senator Tim Johnson; the U.S. Senate campaigns of Rep. Mark Udall (CO) and Rep. Rick Noriega (TX); Jay Nixon for Missouri Governor; the Approve Referendum 67 campaign in Washington State; and the It's Our Healthcare coalition advocating for healthcare reform legislation in California. Blackrock recently completed successful engagements for Californians for Fair Election Reform (opposing the Republican initiative to split California's electoral votes), Excellence in LA Schools (Los Angeles Mayor Antonio Villaraigosa's school reform campaign), and UFCW Southern California Grocery Workers Contract Campaign. In 2006, Blackrock helped elect Senator Jim Webb (VA), Senator Amy Klobuchar (MN), Congressman Nick Lampson (TX-22), Secretary of State Debra Bowen (CA), State Controller John Chiang (CA), as well as defeating Measure 43, a parental notification initiative in Oregon and helping pass Proposition 84, the clean water infrastructure bond in California. To recognize the organization's online successes during the 2006 cycle, Blackrock received four "Pollie" awards from the American Association of Political Consultants (AAPC) and three "Golden Dot" awards from the Institute for Politics, Democracy & the Internet (IPDI) for achievements in viral video, flash animation, podcasting, and website design. In addition, Blackrock principal Larry Huynh was recently chosen as one of Campaigns & Elections Magazine's 2007 "Rising Stars" in politics. Previously, Blackrock worked for the reelection campaigns of Senator Barbara Boxer and Senator Blanche Lincoln, the successful mayoral campaigns of Antonio Villaraigosa in Los Angeles and Bill White in Houston, as well as the National Jewish Democratic Council. In addition, Blackrock's two principals, Brent Blackaby and Larry Huynh, co-directed the online fundraising and new supporter acquisition programs for the Clark for President campaign. Over a five-month period, they were responsible for raising more than $7 million in contributions from more than 50,000 individual donors over the internet (representing approximately 40% of the campaign's overall fundraising), including an aggressive email marketing and supporter communication program to solicit contributions on a weekly basis. They also led initiatives to grow the size of the Clark campaign's online supporter database to more than 250,000 names, including online advertising and email campaigns as well as cross-functional efforts to collect new registrations at more traditional touch points, including campaign rallies, fundraisers, and even supporter data from Clark endorsers. Before joining Clark for President, Blackaby and Huynh helped lead one of the largest efforts to draft Wes Clark into the presidential race: Draft Clark 2004. During the draft movement, they helped establish a grassroots network of more than 30,000 volunteers, led by 300 regional coordinators in all 50 states. The Clark campaign leveraged this nationwide network of support extensively throughout the campaign to build attendance at campaign events, to spread the campaign's message throughout local communities, and to call and write letters to voters in key states in the weeks leading up to the all-important primaries and caucuses. Blackrock Associates is headquartered in Berkeley, CA.