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SNAPin Software, the leader in mobile interaction management, lets operators interact with their subscribers in real-time and in the context of their current mobile behavior. The company's handset-based SelfService product suite enables the delivery of interactive promotions, the resolution of most customer support problems, and allows operators to deliver a branded service experience to their subscribers. SNAPin SelfService helps drive new service discovery and adoption by providing operators with a platform to interact with their subscribers by presenting targeted offers that are highly relevant and tied to the context of the subscriber's own behavior. SelfService Applications react to user events as they occur on the mobile device, with context sensitive triggers offering just the right content or service at just the right time, delivering them in a much more visually compelling way, as compared to other forms of promotional messages such as a WAP banner ad or a text message delivered to a mobile inbox. SNAPin SelfService intercepts calls to customer support organizations and presents each user with personalized tools to resolve most support issues on the device, quickly and easily solving as many as three out of four customer problems without requiring a call to the service center. SNAPin SelfService automatically repairs critical device and network settings, such as those required for roaming, messaging, or data networking. In many cases, configuration settings are detected and repaired even before the subscriber is aware of the potential problem. For complex problems that cannot be resolved automatically, SelfService can triage the problem on the handset, place a call to the appropriate customer support groupâ€"such as the group responsible for mobile emailâ€"and enable real-time remote troubleshooting over-the-air (OTA) to resolve the problem. SNAPin Software was founded in 2003 by renowned technologist Brian Roundtree and now has offices in Bellevue, Washington and London, UK. SNAPin has successfully completed several commercial pilot deployments with leading mobile operators in the US and Western Europe, including live trials with over 10,000 subscribers. The company's patent-pending SelfService software has won several awards, including being named by Nokia as Best Productivity Application and Innovator of the Year. SNAPin Software is privately owned and is backed by leading venture and strategic investors, including Frazier Technology Ventures, Hunt Ventures, Oak Investment Partners, and Trilogy Equity Partners.