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NewBay Software is the global leader in digital lifestyle solutions for operators, enabling subscribers to create, store, view and share user generated content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services including photo and video albums/blogs, social networking, handset clients and messaging and contacts synchronisation services. NewBay enables operators to increase messaging, data and content revenue, strengthen customer loyalty and build mobile communities and social networks based on user generated content.