Info

Since 1983 Isinglass Marketing has focused on creative marketing and communications for small-to-medium-sized industries and other companies whose primary markets are other businesses. We've created a communications company to address the needs of an underserved market segment comprised of companies that were often the brainchildren of engineers with a great product or service and no time to promote it ... companies with highly technical products and services that weren't getting targeted results from design-driven ad agencies ... companies with small budgets looking to get the best results for their marketing dollars ... companies, in short, with very specific needs looking for a no-necktie agency with intelligence and the time necessary to learn their business from the ground up, and the initiative to explore and identify the very best channels through which to communicate their message. In most cases, our customers produce technical products or materials that are sold into highly vertical markets where engineers or other technically sophisticated buyers are integral to decision making. Isinglass Marketing is also involved in strategies to penetrate and build secondary markets to shield companies from cyclical primary market trends. Isinglass Marketing provides the complete range of services expected from an advertising agency including writing, design and production for collateral materials, space ads, trade shows, multimedia presentations, web site development, etc. and helps clients develop systems for inquiry tracking and evaluation.