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Leger Marketing is recognized for its innovation, rigorous methodology, accurate results, thorough analysis and actionable recommendations. It is the leading public opinion survey firm in Canada and has developed new research models in customer satisfaction, advertising effectiveness, media analysis and price sensitivity measurement. Through a joint venture with CARMA Washington, DC, Leger Marketing has developed a unique Global Reputation Index, a strategic diagnostic tool which measures corporate reputation based on the interaction between media and our client's customers. The Leger Marketing team is comprised of over 500 employees with almost 100 professionals in marketing, communications, economics, computer technology, information technology, statistics, demographics and psychology. Leger Marketing, a privately held company, was founded in 1986 by Jean-Marc Leger and Francoise Leger. Leger Marketing services clients from seven offices in North America: New York, Philadelphia, Montreal, Quebec, Toronto, Edmonton, Calgary and Winnipeg. In addition, Leger Marketing is represented with offices and partner offices in Asia, Europe, Africa and South America. Leger Marketing's major clients with US-based operations include American Express, Circle K, L'Oreal, Pfizer, Harris Bank, Brooke's Pharmacy, Michelin and Essilor.