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Raintree Nutrition, Inc. was founded on the principle that sustainable wild-harvesting of rainforest plants provides the best viable and economic alternative to destroying the forest for the income provided by timber harvesting, large scale cultivation programs, subsistence cropping, and other agricultural schemes like cattle operations. Since the forest is being destroyed for the income and profits it yields; if we are truly prepared to preserve our remaining forests we must offer these types of viable economic alternatives which addresses the real problem. Since it's inception in 1995, Raintree has been a leader in creating a world market for the important sustainable plants of the Amazon Rainforest. Today, millions of acres of government owned, privately held, NGO controlled, and Indian demarcated lands in the Amazon are demonstrating through Raintree's harvesting programs, that wild-harvesting plants on rainforest land provides greater income and profits to the land owner and country than any other unsustainable land usage. Raintree's harvesting programs compete successfully and directly with other interests in the rainforest like timber logging and results in higher profits for the land while still preserving its biodiversity instead of destroying it. This IS the economic incentive and encouragement necessary to protect the rainforest for future generations and it IS working to protect rainforest lands today.