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We are a Microsoft shop using industry-standard tools such as:Microsoft SQL Server Microsoft Analysis Server Microsoft .NET development platform We augment these basics with Trillium, a powerful and flexible rules-based data management tool. We use this tool for data discovery, standardization, cleansing, linking, and de-duplicating disparate files. We invested years in developing rules that allow us to identify customer matches and roll up all the information about a customer into a single view. Our proprietary geographic tool facilitates easy sales territory management or segmented marketing campaigns. This tool is built using the Melissa Data file that we house. It is available to all our clients as part of the services we provide. To truly integrate sales and marketing programs, we recognize the need to either provide CRM services to our clients or to seamlessly provide data into theirs. We license Microsoft CRM and use it internally. We also have experience in providing data for Siebel OnDemand, SalesForce.com and Sales Control.