Info

Mind/Share Inc. is a custom marketing research and consulting firm specializing in consumer behavior issues and lifestyle marketing strategies. Our innovative research applications leverage the intellectual capital developed under major technology transfer grants from the U.S. Department of Commerce (approximately $1.5 million to date). Applications are designed by Ph.D. level consumer psychologists and are carefully tailored to meet the needs of individual clients. We are not "just another" research supplier. We are unique because we combine qualitative and quantitative approaches with cutting-edge theory on consumer behavior to understand your customers. We then apply this information to assist in design, positioning, communications, and merchandising strategies. Whether in the form of package designs, advertisements or product designs, most of consumers' responses to products are on the visual channel. But, most marketing surveys continue to ask people to respond to boring, text-based questions that don't relate to their actual experiences with products. A hallmark of our applications is our emphasis on visually engaging surveys that make full use of the Web's capabilities to deliver vivid representations of packages, ads, products and styles.