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GARBAG Corporation and NuBoard Media headquartered in Atlanta, Georgia were formed to address 2 issues: The existing problem of trash disposal at sports arenas, ballparks, stadiums, movie theaters, etc. To offer advertisers an innovative medium to reach targeted demographics at such arenas. GARBAG Corporation founders James Allegro, Frank N. Allegro and Kevin J. Lilly invented and patented the answer to the question of arena trash disposal.