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Is your brand sending the right message? At Spectrum we can Deliver your Visual Brand Strategy, Brand Marketing and Merchant Services. Branding is the process of creating and disseminating unique, identifiable trademarks that can be applied to the entire corporate identity as well as to individual product and services. A properly managed brand is publicly distinguishable, easily communicated, effectively marketed concept that creates value and influence. Branding is the essence of who you are as a company, represented by every point of contact you have with a customer or prospect – from your name, logo and website, to your corporate apparel.