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Since 2004, CS&E has helped manage and promote AT&T's Richard Childress Racing #31 NASCAR sponsorship and its driver Jeff Burton. By delivering rich, engaging handset content to motorsports fans via the newest technologies (i.e. Media Net, Cellular video, etc), CS&E constantly seeks new ways to help AT&T increase content viewership, promotional participation and AT&T's goal of building its NASCAR database. Corporate Marketing's AT&T team manages and serves the client in all aspects of the relationship on both the national level as well as regional activations including in-store promotions such as sweepstakes and gift-with--purchase programs. CS&E Mobile Services pioneered the launch of Racing Portal on AT&T's Media Net platform. The portal is the nucleus of AT&T motorsports activation which includes: Top Stories from ESPN and NASCAR.com TO GO, exclusive video content from Richard Childress Racing, Jayski Text alerts, Jeff Burton's Blog and downloadable games and wallpaper. CS&E Remote Production created the actual content, produced the video and provided the correct format in actually delivering an experience that AT&T customers could enjoy from their handset. Our Production department also coordinated efforts with CS&E's Corporate Marketing department, drawing on its experts in Media Activation to produce in-broadcast features that included a text-based promotion where viewers got to participate in live polling during NASCAR broadcastsThe CS&E Presence Marketing department worked with the AT&T team to provide at-race hospitality services, in-store appearances, product demonstrations and B2B conferences involving the #31 AT&T Chevy driver, Jeff Burton