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The mission of Cannon Financial Institute is to enable the financial services industry to meet the challenges of today's marketplace. Cannon attracts successful professionals who have a vision of leading world-wide financial institutions to success. Bankers and investment managers who learn from Cannon consultants and instructors are in the vanguard of experts who are able to address the more sophisticated concerns of individual clients, institutions, and foundations. Cannon-trained bankers and managers are equipped with the most current information and a solid plan for implementation that will build a satisfied clientele in such areas as asset management, income tax planning, estate and gift tax planning, and overall financial planning. By positioning themselves in the marketplace as financial experts, Cannon-trained clients are able to increase the profitability of their balance sheets. Cannon experts work with the top financial institutions in the United States and abroad to equip their clients with the most current technical information in investment management, commercial and consumer credit administration, bank operations, commercial lending, retirement planning, and corporate trusts. Cannon consultants tailor a marketing plan to each client and establish a culture in the institution in which sales by all employees is a prominent factor in planning. Operational efficiency, staffing, organizational structure, productivity, the delivery process, relationship development, and mass delivery to clients are all considered in developing a plan of action. Cannon experts have proved themselves in the financial industry before joining forces with their colleagues to share national and international successful methods for serving the financial industry.