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Edge Research delivers market research solutions tailored to each client's needs. We don't use "canned" proprietary research tools, because we firmly believe that each client's unique challenges deserve a customized approach. Before fielding a study, we conduct a thorough needs assessment to understand our client's specific business problem, and design research accordingly. Our expertise includes the full range of methodologies, from traditional focus groups to usability tests, from phone to online surveys. We evaluate every available research tool and adapt the most appropriate methodology to your situation. Each of our strategic services can be accomplished using a variety of methodologies. Our job is to structure the most effective research design by choosing the appropriate methodology for each client's situation. We employ traditional qualitative and quantitative methodologies, like focus groups and in-depth interviews. But we were also pioneers in the online research revolution, creating and perfecting various online methodologies so they are unbiased, representative, accurate, and informative, as well as cost-effective. Often clients come to us with a bias towards a certain methodology, but without a clear understanding of the best way to reach their target audience and answer their research questions. For instance, qualitative research does not only mean focus groups.