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Beach Associates was organized in 1979 to meet the specialized communications needs of government agencies, associations and business organizations. In assessing the particular requirements of any project, Beach Associates draws on the strong background of its staff in commercial, instructional and public television and on their familiarity with diverse media including videotape, film, interactive multimedia, advanced Internet applications and live television/satellite videoconferencing. Projects are designed to meet two objectives:to communicate information clearly in order to motivate the desired response from the audience, and to create a package that makes the medium transparent to the audience, allowing them to focus and act on the information without distraction by the vehicle. These objectives are accomplished through a process, which first investigates the client's goals and objectives, and then creates a coherent package developed specifically for the target audience. The bottom line in every project is that they are designed to achieve the desired results. Winners of more than 80 production awards, Beach Associates has produced a wide variety of programs for use in training, public information, public relations, and crisis intervention, as well as marketing and fund-raising.