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Rosenbaum Advisors provides an extensive array of services to clients, from investor relations programs to marketing plans, media relations, corporate governance counsel, crisis communications and reputation management. We excel in connecting the dots between the messages created and the underlying reality, helping clients understand when to change their communications approach…and when to change the company itself. The common philosophy employed in all RAI assignments is simple: Clear communication of information and values is absolutely critical to business success. Whether the issue at hand is investor positioning, corporate board assessment, crisis response, employee morale or dozens of other concerns, most problems and solutions can be tied to the way people send and receive messages. We know how to recognize miscommunication among groups and identify the damage caused by this lack of connection. We know how to steer clients to stronger results through better selection of messages to be delivered and effective delivery of both information and understanding. We apply these talents in a number of arenas, including:Investor Relations: We help clients identify which investments really are valued by Wall Street and which add no value in the minds of investors. We develop effective communications strategies to deliver core messages in a compelling and candid way, targeting the audiences most likely to respond to the client's investment merits. Equally important, we make the connection between the client's operation and its communicationsâ€"both internally and externallyâ€"to maximize the total impact of integrated messages. Corporate Governance: We can help corporate boards become more effective through a series of processes that include review and assessment of group dynamics; analysis of information and content at board meetings; evaluation of directors, committees and processes, and related analyses. Beyond the legal issues surrounding governance, a board of directors is a group of individuals who must share and compare information, insight, values and goals. Frequently, greater effectiveness at the board level requires greater effectiveness in communication. Marketing Plans/Strategic Plans: All RAI plans are strategic, because all are focused on the complex processes and inputs that lead to true value creation for the client company. We develop workable and affordable plans that match the resource level (time, money and staffing) of the client. Our plans have special value for clients because we reduce the number of recommended steps to a minimum. We believe it is far better to deliver a three-step plan that can be completed effectively than a 20-step plan that will never be implemented. Crisis Communications: We teach our clients, first, how to avoid crises and, second, how to respond when good plans go awry. We recognize that all crises are different, but we also show clients the common patterns that most crises share. As a result, we can prepare clients to anticipate and respond more effectively when the stakes are highest. The examples above represent just a few of the services offered by Rosenbaum Advisors. Recent assignments have included: rebuilding investor confidence in a company that had disappointed investors; development of a strategic plan for a non-profit organization; obtaining local government support for a casino; training 15 speakers for a joint presentation; marketing plan development for an accounting firm and investor audits for public companies. In each of these cases, we employed the tools of business analysis, effective communication and cost-effective implementation to achieve measurable results that were valued by the client. These are the skills we bring to all our assignments.