Info

Backe Communications is a full-service agency with a range and a depth of capabilities unusual for an agency of our size. Our scope of skills and experience is coupled with an integrated team approach to every client. This creates a common understanding across departments in point of view, planning and implementation. Backe people operate with a proactive ability to define and solve problems with particular attention to meeting clients' marketing and communications objectives. We bring a unique combination of strategic insight, original creative and tactical thinking to everything we do. The Backe organization is actually an advertising agency plus an interactive agency (Backe Interactive), which is one of the Ad Week and Advertising Age Top 100 interactive companies. In fact, Backe was the first agency in the Philadelphia market, and one of the very first nationally, to develop an in-house interactive business unit with full design, programming and site maintenance capabilities. We continue to be one of the few agencies of our size with complete web services capabilities in-house. The ad agency and interactive agency can overlap seamlessly or work independently, depending on client choice and needs.