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Manis, Canning & Associates (MCA) provides creative, proactive government affairs, public relations, business and trade association management strategies and programs to a diverse group of clients. MCA's principals have more than 85 years experience dealing with legislators, regulators and the executive branches of government at the local, state and federal levels. Expertise in such varied disciplines as law, grass-roots lobbying, public relations and business development give MCA a unique ability to size up a situation and recommend a successful resolution to a problem. MCA maintains relationships at all levels of government. Our lobbying strategy calls for touching all the bases ­ from senior officials to newcomers. And, we conduct ourselves in a bipartisan manner, in the belief that successful lobbying requires friends on both sides of the aisle. Among the many lessons we have learned on the front lines as public and government relations practitioners is that it takes teamwork to win an issue. We pride ourselves on our ability to build and manage effective grass-roots organizations and issue-based coalitions. We are proud to be lobbyists and public relations practitioners. Public cynicism about our chosen profession arises from the belief, as Robert Kennedy said, that "integrity, truth and honor, and all the rest seem like words to fill out our speeches rather than guiding beliefs." At MCA these beliefs define our relationships with our clients, lawmakers and the media. Our experience as senior mangers and public policy makers in both the public and private sectors has taught us too, that the most precious of commodities is credibility. It is essential to maintaining our good name and the good name of our clients. Preserving this commodity is of paramount importance to us. For it is the bedrock upon which MCA rests.