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Motor City Interactive is focused on a single medium - online advertising. However, we've discovered that medium has countless possibilities and almost limitless range. On the other hand, traditional advertising agencies focus on conventional forms of media that are limited in scope. Because most don't understand the technology of online advertising, many choose to ignore a significant and effective new form of media. How are you different than a web development firm? Motor City Interactive specializes in on-line advertising initiatives and, in doing so, provide our clients with feasible marketing solutions. In contrast, web development firms are most often focused on building web initiatives and lack the marketing expertise that can drive a campaign. Essentially, web development firms serve as builders while Motor City Interactive functions as the architect. You can't rely solely on one or the other, but whom would you rather have guiding your efforts? Will you work with another agency or development firm? Yes. Motor City Interactive is dedicated to helping clients achieve their goals, and we have worked closely in the past with other agencies to accomplish the objectives of various marketers. We do so because we recognize that an integrated communications effort is often key to a successful advertising effort. What percent of a budget should go to online advertising? T he answer to this question depends on your goals and objectives. What is your target audience? Will your campaign be business-to-consumer, business-to-business, or a combination of both? What is the product or service that you offer? How do you differentiate your product/service from the competition? In answering these and other questions, Motor City Interactive can recommend a budget that will support your marketing goals. Alternately, we can conduct an analysis of your current online media campaign to determine its effectiveness and identify efficiencies. What is the minimum investment I need to make? Also, how much time is needed to conduct an effective online campaign? Your investment in online marketing should be anywhere from $2,500 to $1,000,000. Short-term promotions may be conducted over weeks or months, while ongoing campaigns generally continue for one year or longer. Can Motor City Interactive become my company's online advertising department? Yes. We are able to dedicated professionals to your account on a full- or part-time basis.