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How Direct Advertising can help your business. At DAR we have the know-how to get you where you need to go because we're not just expert at moving business forward, we help move it upward. For over a decade we've been helping clients find new customers and move potential clients into action. Built on a solid foundation of experience, our team had a vision -- to provide a comprehensive database and data processing service bureau to support the delivery of proven direct marketing strategies that are helping to shape the world of client communications across America. Today we continue to exceed client expectations by meeting the specific needs and preferences of individual customers and prospects, while producing a high return on marketing dollars. By acting as an extension to your marketing team, we help utilize direct response to its fullest potential.