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In over 65 countries around the world, over 10,000 corporate and individual customers rely on New Atlanta products for their server-side deployments. New Atlanta Communications, LLC develops software products and technology and provides support services needed to deploy and administer dynamic Internet web sites and web-enabled applications. The company's products include: ServletExec®, a Java-based web application server that implements the Java Servlet API and JavaServer Pages (JSP) standards; JTurbo®, a J2EE Certified Type 4 driver for connecting to Microsoft SQL Server; and BlueDragonTM, a product family for deploying CFML web applications onto standard J2EETM and .NET platforms. New Atlanta's technical team consists of some of the most experienced and talented software engineers within the Java and CFML communities. With over eight decades of combined software industry experience, New Atlanta's principals have a consistent, proven track record of delivering high performance, robust and reliable products that are easy to use and administer. New Atlanta's active technical leadership includes charter membership in the Java Servlet API and JavaServer Pages (JSP) Expert Groups as part of Sun's Java Community Process; guest editorialists for Java Developer's Journal and ColdFusion Developer's Journal; and worldwide participation as featured speakers at Java and CFML related trade shows. Founded in 1997, New Atlanta is a privately held company based in Alpharetta, Georgia (north metro Atlanta).