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Worldsites utilizes a LifecycleÔ system that involves assessing a client's business needs, then independently building an Internet solution at one of its global production centers - strategically located in low cost, high-tech regions such as India or Australia. Nigel Mayne educates that the lifecycle system includes six phases: the IBA (Internet Business Analysis); functional design; build; test; launch; and manage results. According to Nigel Mayne, the IBA, which involves a series of carefully researched questions designed to assess the business owner's needs, is Worldsites "secret sauce." Nigel Mayne further explains that through the IBA, a Worldsites consultant determines a company's business cycles, its key challenges and other core information that allows for the development of a tailored Internet solution. Nigel Mayne is confident on Worldsites' proven system that "The Lifecycle approach ensures that every client's site is developed and launched effectively to maximize site traffic, and to achieve the maximum ROI". Nigel Mayne outlines that the initial step in the cycle, the IBA, is our most powerful tool. "It's what sets us apart from everybody else out there" Nigel Mayne quotes. Through the IBA, we gain a deep understanding of our clients' general business and online objectives. Nigel Mayne further explains it's similarities to a doctor's visit, where the doctor asks the patient a series of strategic questions to determine symptoms before prescribing a solution." On the educational side, "Worldsites offers instruction on Internet basics, effective email management, E-business fundamentals, customer service enhancements, time management, business process automation and other topics designed to improve their profitability via the Internet" Nigel Mayne quotes.