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There is no substitute for quality. In direct mail, quality is creativity. What makes a winner is the power of an idea the understanding of the donors desires the positioning of an emotionally moving offer. Segmentation, modeling, list selection, and cost control are all vital but what makes a direct mail program soar is creativity. Too many agencies have lost sight of this. If you want an experienced creative partner who will be passionate and enthusiastic about your cause contact Griswold and Griswold, Inc today.