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We are not an advertising agency, nor do we offer graphic design services, event planning, fundraising or purchase commercial airtime. Our focus is editorial marketing - knowing how to negotiate in a newsroom. Understanding a reporter's deadlines, goals and beats is just one of many reasons why newsmakers choose the team of Howard Schaffer Media Marketing. By focusing efforts on editorial marketing, the HSMM clients know that their delivery of custom news features is in credible, capable hands. The HSMM Clientele is regularly featured in countless local newspapers, television news broadcasts, radio talk shows, as well as extensive national press. The HSMM clients are recognized as "experts" or "authorities" in their respective fields. Because of this recognition, HSMM clients are regularly featured in:Automotive News Business news Entertainment News Family Business News Food & Nutrition News Health News Legal News Legislative News Living News Sports News Where have our clients appeared? Just to name a few,ABC, NBC, CBS, FOX News, nationally and in local electronic media, in addition to daily newspapers throughout the markets of Albany, Atlanta, Baltimore, Binghamton, Boston, Buffalo, Ft. Lauderdale, Lexington, Long Island, Miami, Minneapolis/St. Paul, New York, Orlando, Palm Beach, Potsdam, Raleigh-Durham, Richmond, Syracuse, Tampa, Washington and Watertown.