WLVB is first and foremost LOCAL RADIO giving the audience a place to find and give information for the betterment of the listening region. WLVB was welcomed into the Northern Vermont region with open arms, and is still (7 years later) the most popular radio station in Lamoille County. Our three main on-air daily personalities and sales staff have been here since sign-on, making WLVB a familiar and stable resource to our ever-growing audience. We are growing!...and intend to keep growing. Quick to focus on community needs, we are aware of the pulse of our audience. It is our goal to be a resource to our community. With WLVB's brand of country music "Vermont Country," nationally syndicated country and sports shows, National and Regional News, Local and National Sports plus our own Radio Vermont weatherman, Roger Hill, we have our audience in mind. It will be our pleasure to serve you with relevant radio that affects your everyday life. We will continue to be WLVB Vermont Country 94. The mission of WLVB is to consistently provide quality, entertaining programming which features the best in today's country music along with the finest from yesterday, plus a platform to showcase Vermont artists; to offer news and information relevant to listeners throughout northern Vermont; and to offer advertisers affordable access to our audience.