Def Jam Enterprises, a subsidiary of Rush Communications' fashion and entertainment empire, offers consumers a wide range of popular products and services in a variety of industries including fashion, film, gaming, and mobile. By leveraging the power of the Def Jam brand, Def Jam Enterprises has co-produced two highly successful video games with Electronic Arts: Def Jam Vendetta and Def Jam Fight For NY. Since its launch last year, Def Jam University has already established itself as a premier urban fashion brand. Def Jam Mobile, in partnership with AG Interactive, is the premier provider of Hip Hop content for wireless consumers. Def Jam Enterprises will continue to expand into new arenas by staying true to the logo.